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.reveal day for new gTLDs
It’s gTLD reveal day. The Internet Corporation for Assigned Names and Numbers (ICANN) has today revealed who has applied for what gTLDs.
A gTLD (generic top level domain name) is a .anything. Rather than being constrained by .com, .net, .com.au, etc, a gTLD allows a successful applicant to take control of their own .anything – for example, Canon were one of the first companies to announce that they would be applying for .canon.
A total of 1,930 gTLD applications were received by ICANN, the vast majority coming from North America and Europe. According to Australian domain name specialist, James Norquay, around 40 applications were made by Australian applicants.
Universities and banks feature heavily among the Australian applicants. ANZ Bank (.anz), Commonwealth Bank (.netbank and .cba) and NAB (.ubank and .nab) have all applied for gTLDs. The major Victorian universities (with the exception of the University of Melbourne) have also applied for gTLDs. Interestingly, Telstra’s only application was for .yellowpages.
A number of Australian applicants have put themselves in the running for what will be highly sought after (and highly contested) gTLDs including .tennis, .film, .movie and .book.
The gTLD application process now moves through evaluation, objection and (for the highly contested gTLDs) auction phases, expected to take, in some cases, up to a year and a half.
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