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IP management: keeping on top of your trade marks
So you’ve got your trade mark registered – your brand is now protected, right?
Wrong. When it comes to protecting your brand, applying for trade mark protection is just the start of the process. There are also some important things you need to do to maintain your trade mark protection.
Whether you choose to enlist the services of a trade mark lawyer or go it alone, it is important to bear some essential considerations in mind – from keeping an eye on companies who may be keen to register a similar mark to yours to ensuring all your products and services are protected under your trade mark.
Here are some of the important things you will want to keep an eye out for when managing your trade marks.
Important dates and contact details
Your trade mark renewal date only rolls around once every ten years, but we can guarantee that this is one anniversary you won’t want to miss! Similarly, you will want to make sure that the contact details IP Australia has for your business are up to date so you don’t miss out on any essential communication. Of course, we can handle all of this for you so you never have to worry about dates being missed or letters going astray.
Keeping an eye on competitors
Your registered trade mark is only as good as the steps you take to protect and enforce it. So, you’ll want to keep an eye on what your competitors are doing to ensure they’re not stepping on your rights. We can also keep watch on what new trade mark applications are being filed and alert you to any that are similar to your mark. Taking early action to deal with potential conflicting marks or infringement can usually stop matters escalating down the line, saving both time and money.
Cover all your bases
It’s important to remember that trade mark protection extends only to the exact trade mark you have filed and the goods and services set out in your registration. So, if you rebrand or make changes to the mark you actually use or start providing different or additional products, you’ll need to review your registration to ensure you’re adequately protected.
Prevention is always better than cure – keeping on top of trade mark maintenance issues ensures you get the maximum from your registered trade marks.
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Markwell is a boutique intellectual property firm that provides no-nonsense, business-relevant, expert advice in trade marks, domain names and intellectual property law. Representing brand owners in Australia, Asia and Worldwide.
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