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China Underpins Global Surge in Trade Mark Filings

March 10, 2012adminNews

According to a recent WIPO report, trade mark filings worldwide rebounded strongly in 2010, after 3 years of low to negative growth.

Around 3.66 million trade marks were filed worldwide in 2010 – an increase of 11.8% from 2009 and the largest annual increase since the dotcom boom in 2000. The worldwide growth in 2010 was underpinned by strong growth in China, with Chinese trade mark filings accounting for half this growth.

Trade mark registrations was similarly strong, with 21.4% growth worldwide in 2010. Again, registrations with the China Trade Mark Office accounted for a significant proportion of the growth in registrations with 1.3 million trade mark registrations issued by the CTMO in 2010.

Key Points

  • The increase in trade mark applications worldwide was 11.8%
  • The largest increases in applications were in China, USA, Mexico and France.
  • Trade mark registrations grew in 2010 by 21.4%.
  • If China was excluded, the total increase in worldwide registrations in 2010 would only have been 2.4%.
  • Applications covering agricultural products and services represented 15.4% of applications in 2010; science, research and ICT represented 14% and leisure, education and training, 11.5%.
  • International trademark applications through the Madrid system grew by 4.5% in 2010, with a total of 37,533 international applications filed.  This contrasts with a GFC-induced overall decrease of 12.1% in 2009.
  • The top jurisdictions designated in international applications in 2010 were China (with 5.4% of international applicants seeking protection there), the European Union (4.9%) and USA and Russia (4.8% each).

The full WIPO Report can be accessed here.

Did You Know?

China is part of the Madrid Protocol which means Australian trade mark owners can seek protection there via an international trade mark application filed with the Australian Trade Marks Office (IP Australia).  Note however, that unlike Australia, which is a ‘first to use’ jurisdiction, China is a ‘first to register’ jurisdiction with priority based on date of registration.  Contact us for more information on obtaining trade mark protection in China.

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